Disney have become quite the global giants within the world of the geeks, as of late, and have now furthered their standings, within the geekverse, by acquiring the distribution rights previously held by Paramount Pictures for Marvel Studio’s: Iron Man, Iron Man 2, Thor and Captain America: The First Avenger.
I think it fair to say that this outcome was inevitable and so, as of 30th June 2013, the underterms of the deal became effective.
A statement of this announcement reads as follows:
July 2, 2013
Dear Retailer,
Please be advised that effective 6/30/2013 Marvel has acquired the distribution rights for Marvel Studio’s Iron Man, Iron Man 2, Thor and Captain America: The First Avenger.
To ensure a smooth transition, Paramount Home Media Distribution will continue to distribute these titles for in-line/reset placement through 8/31/2013 in domestic territories. Effective immediately, Disney will handle promotional placement of these titles with the home entertainment release of Marvel’s Iron Man 3 in domestic territories.
Paramount will continue to honor and service existing distribution obligations.
Additional details pertaining to the transition plan will be communicated over the next several weeks.
