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Tuesday, May 21, 2024

Grrr! Retailers Why So Sexist?

It is coming to that time of year again where decorations are up far to early, you agonise over what to get for mum and and even the most resolute person gives in and stuffs their face with far too much chocolate, cake, turkey and alcohol. For me Christmas marks a frantic search for toys with which to spoil my children, but each build up to Christmas is also accompanied by an over whelming rage. This video, which circulated last year, highlights my point exactly with the advantage of being said by a very wise little girl.

Christmas has taught me that much of the cool stuff I want to own is aimed at boys. Even down to the Doctor Who toys, why are these in the so called ‘Boys Toys’ aisle. Isn’t Who aimed everyone, young and old, male and female? Action scenes, love stories and time travel are not gender specific.

The  toy retailers way of thinking has ruined my superhero merchandise purchasing ability. I am a girl and will admit that my favourite  superheroes tend to be women, or couples. That’s my personal preference and one I have seemed to pass onto my daughter,  so when I go to the  toy shop to find toys featuring these heroes I am mostly disappointed on every occasion. I can find you one of everything featuring Batman or Iron Man, Spider-Man or Superman but can I find a Wonder Woman themed scooter, no, my daughter gets Hello Kitty.

My children have both been brought up and a hearty diet of superhero canon, I have always encouraged them both to play with whatever they want. I get the greatest joy from seeing them run round the house as Storm and Batman, they have no issue with Marvel/DC crossovers, or adventuring through time and space as The Doctor and  his companion. Why stifle any of this creativity with colour and inaccurate assumptions.  Maddie asked for a Supergirl dressing up costume a couple of years ago, so I researched what I could get and found a pink one!? WHY? Supergirl is blue and red, why does there need to be a pink version?This year Maddie saw an advert for the John Adams Hot Wires Electric Kit and immediately added it to her list. And so she should, build your own lie detector? what’s not to love? Naturally the internet hunt for the best price began but this was shortly followed by a rage, unfortunately my husband got the most of it because I have found shouting at the internet doesn’t work.  It was the description that angered me so much, in fact I didn’t even finish the the sentence

[box_light]If you have an inquisitive boy that loves gadgets and gizmos…[/box_light]

What!? inquisitive boy? What the hell? What if I have an inquisitive girl? What should I buy her? Make up?  It seems a thoughtless description, how hard would it have been to replace the word boy with child.
Becca Harper
Becca Harperhttp://geekparenting.tumblr.com/
Editor and occasional writer for Geek Pride! I prefer Star Trek over Star Wars, collect comics and wish I could be a superhero one day. I tabletop RPG as well as a little gaming, design the odd t-shirt now and again, update my Geek Parenting Tumblr and when I have cash to spend (which is rare) I scour the internet for Wonder Woman collectables. Also Doctor Who and Firefly rock!!

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